Application Release Automation Market was around US$ 2.4 Bn in 2017 and is expected to grow at a CAGR of around 21.10% in the forecast period of 2018-2026. Application release automation or ARA is commonly defined as the process of modeling and deploying software products, along with configuring them for Java or some other types of platforms. Application release automation supports continuous release and deployment and is often associated with agile software development.
The demand for application release automation offerings is expected to be driven by numerous factors that include flexibility, scalability, low costs, and security. The application release automation provides accelerated time-to-market service and speedy application release processes. The increasing user engagement over digital platforms, growing focus on competitive intelligence, together with rising need to improve the audience experience are some of the major factors that are expected to drive the application release automation market growth. However, complexities in analytical workflows together with the high initial upfront cost of analytics platforms may affect the growth of the application release automation market.
Under deployment types, the on-premises is expected to hold a larger market size in 2018 as compared to the other types. As the application release automation market is growing worldwide, the need for deployment of tools that are compatible with the on-premises infrastructure is also at a comparatively lower cost, thus becoming quite essential for the market growth. The integration and deployment of the application release automation tool enable archiving retention and communication within the DevOps teams and infrastructure. These are some of the major factors that are driving the market growth for application release automation market globally.
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The Application Release Automation market is segmented by component, organization size, deployment mode, vertical, and region. The services segment is expected to grow at a high rate during the forecast period of 2018-2026, whereas the tool segment is estimated to hold a larger market share in application release automation market. The application release automation tool and services have become an integral part of the business processes, because of their ease in use and flexibility and is expected to grow in future as well.
North America is estimated to hold the largest market size in 2018. North America is estimated to hold the largest market share whereas Asia Pacific (APAC) is expected to grow at the highest rate during the forecast period. The increasing need for speedy and low-cost DevOps processes along with complete security while operating in physical, virtual, or cloud environments is expected to drive the Application Release, Automation Market.
The key players of Application Release Automation market include IBM (US), BMC Software (US), Fujitsu (Japan), Micro Focus (US), CA Technologies (US), and Microsoft (US).
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